The Ultimate Guide To Johnnie Walker Blue Label Ultra
The Ultimate Guide To Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 limited version bottles are going to be developed generating this an unmissable piece of history for collectors.
This new, lightweight bottle is a point of exquisite elegance; but much more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We'll keep on implementing these learnings throughout our range, taking more progressive strides as we look to the future of Scotch.”
Johnnie Walker’s five years of exploration and advancement have meant that the awareness obtained is being utilized across the choice of Diageo solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has been created by adopting a examination-and-learn design, designing and Discovering without limitation and imagining what the future of light-weight luxurious packaging could carry.
International Style Director at Diageo, Jeremy Lindley who led the look job, claimed, “Johnnie Walker Blue Label Ultra was born away from an ideation session looking at the future of luxury. With other classes going in the direction of light-weight – such as eyewear and large-effectiveness biking – we questioned no matter if luxurious spirits could observe fit. “We took our eyesight to a workforce of specialist glassmakers and all over a 5 12 months check-and-discover approach slowly but surely identified how to create sophisticated, lightweight glass.
From peaty whisky to fruity whisky, lean on our expert insights to find the full range and character of various whisky flavours.
The result is an sector-initial that, as well as acquiring exquisite splendor, showcases what luxury, lighter-body weight, decrease-carbon bottles of the future could appear to be. As Component of the Diageo Spirit of Progress action approach, Johnnie Walker aims to reduce the body weight of glass used in its packaging; an ambition click here that is definitely geared toward lessening the amount of carbon emissions connected to packaging.three While the technological know-how just isn't nonetheless available to launch bottles of the bodyweight at scale, forever, the knowledge Johnnie Walker has garnered is presently remaining applied to lightweighting tasks over the Diageo portfolio.
. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all around 298 grams.
With fewer than 888 bottles produced globally, Each individual bottle is independently numbered and offered in a very luxurious collector’s scenario.
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This is a globally allotted launch constructed from unusual stocks, together with whisky from ghost distilleries that are now not in Procedure. Under 888 bottles have been manufactured around the world.
Diageo has submitted filings to acquire its granted United kingdom Patent No. GB2616831 B endorsed as licensable of proper about the UKIPO patent sign-up, and interested get-togethers are invited to ask for a standard royalty no cost, non-unique licence from Diageo.
Mentioned program aims to lessen the bodyweight of glass in Johnnie Walker packaging. This will have a direct impact on the carbon emissions of Johnnie Walker packaging, each concerning creation and transportation.
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Dr. Walker sought out liquids from distilleries including Oban, Brora and Royal Lochnagar, in addition to a number of ghost whiskies, initially produced in distilleries that have considering the fact that closed.
Johnnie Walker set out to progress the spirits business by experimenting with light-weight glass for its luxury whiskies, encouraged with the pattern to 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.